If your business accepts credit cards, you already know how painful processing fees can be. They quietly chip away at your margins and revenue month after month.
But what if there was a way to recoup those costs legally, transparently, and without damaging the customer experience?
Enter: Dual Pricing.
In this post, we’ll explore what dual pricing is, why it’s gaining traction among businesses of all sizes, and how you can implement it directly within Salesforce—without building everything from scratch.
What Is Dual Pricing?
Dual pricing is a transparent pricing model that presents two prices to the customer based on their payment method—typically one for credit card payments and a lower price for cash, ACH, or other low-cost methods.
For example:
- Pay by card: $102.50
- Pay by ACH or cash: $100.00
The card price includes the processing fee, while the lower price is reserved for customers choosing non-card options. This gives your customers a choice—while ensuring you’re not the one absorbing transaction costs every time someone pays with plastic.
And here’s the good news: when implemented correctly, dual pricing is legal in all 50 U.S. states and fully compliant with major card brand rules.
Why More Businesses Are Switching to Dual Pricing
The biggest reason? It saves money.
But beyond that, dual pricing offers a number of strategic benefits:
- Boosts your net revenue without increasing base prices
- Encourages cost-effective payment methods like ACH
- Maintains fairness and transparency for customers
- Levels the playing field for small businesses facing tight margins
Rather than blanket price increases that affect everyone, dual pricing allows the customer to choose how they want to pay—and how much they want to pay.
How to Implement Dual Pricing in Salesforce
Salesforce is a powerful CRM platform—but out of the box, it doesn’t support dynamic pricing based on payment method. That means building dual pricing functionality from scratch could involve:
- Custom objects
- Workflow automation
- Complex payment logic
Unless you have significant time and dev resources, this can be a major lift.
The Easier Way: Kulturra Payment Center
Kulturra’s Payment Center app simplifies dual pricing by embedding this logic directly into Salesforce. With just a few configuration steps, you can:
- Define rules for different payment methods
- Apply automatic surcharges
- Display dual pricing on invoices, quotes, and embedded payment portals
And because it’s built natively on Salesforce, every transaction is:
- Processed
- Tracked
- Logged
- Reconciled—all within your CRM.
Whether a customer chooses ACH or credit card, you’ll have full visibility and automation at every step.
Ready to See It in Action?
Explore Kulturra on AppExchange and discover how you can improve your margins while offering customers more flexible, transparent payment options.
