Managing event operations is complex on its own but when billing processes involve multiple systems, handoffs, and manual steps, teams lose valuable time and visibility. For All About Parking, a leader in event parking and logistics services, this challenge became increasingly difficult as their business scaled.
Their goal was simple: move faster, reduce manual work, and allow their sales teams to manage the full lifecycle of an event order without ever leaving Salesforce.
The Challenge: Fragmented Billing and Slow Payment Cycles
Before implementing Kulturra Payment Center, All About Parking relied on manual, multi-step processes to manage billing and receivables. Their workflows required multiple handoffs between departments, which often led to:
- Delayed invoicing and payment collection
- Bottlenecks between sales, finance, and operations
- Limited visibility into receivables
- A disconnected customer payment experience
Their event sales teams also couldn’t manage the entire lifecycle of an order, from proposal through final payment within Salesforce. This meant more switching between tools, more manual data entry, and less efficiency.
They knew it was time for a more streamlined, Salesforce-native approach.
The Solution: A Fully Integrated Billing & Payments Workflow Inside Salesforce
By integrating Kulturra Payment Center directly into their Salesforce sales app, All About Parking transformed their workflow into a unified, seamless process. Now, their team can manage all billing and payment activities in one place, including:
- Generating and sending invoices
- Collecting payments through multiple payment options
- Reconciling accounts
- Tracking real-time status across the entire customers journey
This Salesforce-native workflow eliminated the complexity of separate systems and empowered their event teams to manage the entire order lifecycle faster and more accurately.
Throughout the implementation, the All About Parking team worked closely with Kulturra experts who helped ensure a smooth and successful rollout.
The Results: Faster Payments, Higher Productivity, Real-Time Visibility
Since going live with Kulturra, All About Parking has seen measurable improvements across the organization:
Faster payment turnaround times
Shorter cycles from invoicing to collection, thanks to a streamlined, end-to-end process.
Reduced manual work
Less duplicate entry and fewer handoffs between teams.
Higher productivity and accuracy
Sales teams can now handle invoicing and payments directly in Salesforce with confidence.
Real-time visibility into receivables
Finance and sales both get a clear picture of outstanding payments and overall cash flow.
A better customer payment experience
More payment options and a smoother user journey for clients making payments.
A Customer Partnership Built on Trust
For All About Parking, Kulturra delivered both a modernized billing system and a supportive implementation experience. As Steve Sirianni, VP of Sales & Client Success, shares:
“Kulturra has truly helped us simplify and modernize our billing operations. We’ve seen measurable improvements in payment turnaround times, team productivity, and real-time visibility into receivables. Their team has been incredibly responsive, knowledgeable, and a pleasure to work with.”
👉 Schedule a demo to see how you can bring invoicing, payments, and reconciliation together, all inside Salesforce.
